Rock 'n' Roll Advert

2nd Design of Rock 'n' Roll Fragrance Advert


                                                                                                 

This is the second design of the Rock 'n' Roll advert. I have made some improvements to this advert, one of them is that I have made both r's in Rock n Roll a capital as this is how it is actually spelt.

I have also made both the top picture and the left picture both black and white to make it blend in better with the rest of the advert. The reason why I have chosen grey and black is because they are dark colours and the genre rock n roll is associated with dark colours as it is quite a heavy genre of music.

I have used the slightly curly text as most rock n roll fonts involve some curls. Rock your body to the limit is the tag line for this fragrance because it will make young men want to wear the fragrance as it will make them think it will make them feel like a rock star. It is targeted to 16- 29 year old men as this is most likely who will be at a rock concert as people under the age of 16 aren't aloud to enter rock concerts. It is also aimed at drummers as wearing this fragrance will make them feel confident about there drumming and makes them want to improve at what they do best. The target audience is depicted in the advert.

The shape of the fragrance is very masculine, we know it isn't a women's fragrance as women's fragrances normally have soft (No Sharp Edges) shapes like circular perfume bottles, but men's adverts have hard shapes like rectangles and squares as shown in the advert.