My First Media Studies Lesson

What did we watch and Look at?

In my first media studies lesson for GCSE, the entire class watched a minute long advert on Coke Zero with James Bond (Daniel Craig). We also analysed an advert from the media studies GCSE textbook from 1920's for Listerine Women, which is a type of mouthwash.

Coke Zero and James Bond

In the Coke Zero and James Bond advert, the two companies came together to make this advert. https://www.youtube.com/watch?v=cuvW6f_IfBs
This is called synergy, which I also know as cross promotion. This advert both promotes Coke Zero and the new James Bond movie Quantum of Solace. Throughout the advert there are many different actions, for example, when the cars are chasing after each other. This more for the James Bond side of things but the colours in the advert represent coke zer0, red, black and white. The target audience fo the product and movie I think are for young men probably around the age of 16-26. Overall this advert was very exciting and very different to other adverts around the world.


Listerine for Women 1920's

This advert was from the 1920's about Listerine. The statement that was used in this advert was "Once a bridesmaid never a bride." This is because her breath smells and this would encourage people to get this product because it might make people conscious about how their breath smells. We also spoke about the different ways she was standing and what her facial expressions were, which was sad and disappointed.


Overall I enjoyed my first media lesson and I cant wait to see what work I will be doing this year.


Alfie Wolstenholme Year 10