Hugo Boss Advert

Hugo Boss Advert

Today we looked at an advert on a fragrance called Hugo Boss. This advert uses celebrity endorsement, they used the celebrity Jonathan Rhys Meyers.


The way that they have shown this advert is very clever because at the beginning of the advert you see the bottle and then the city that Jonathan Rhys Meyers Is walking through pops out of the bottle. This tells us that if you wear this then you can go on an adventure and you can do anything you can when you are wearing it.


Also, the city he is walking trough looks like a sketch; you could also say it looks like your in a dream. This is very clever because it might make the person watching the advert that the fragrance must be so good that it is dreamy and one of the best fragrances you have ever used in the world.


Throughout the advert he is striding through the city and he attracted the attention of many people looking at him while he strolls through the city. Many girls are looking at him and he is acting like he doesn't care by ignoring them as he walks past.