The key to understanding this representation is that this advertisement is based on James Bond. We can tell this by the tag line 'If you don't give him 007... I will'. The sub text here tells us the that if you wear this fragrance, you will turn into a handsome young man who will look like James Bond. We see a young good looking women holding the fragrance in her hand in a very sexual way. She is looking at us in seductive way, trying to lure and attract the person looking at the advertisement in to buying the product.
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