The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'.
The TV ad shows a man building an ark in preparation for a flood. He sprays himself with the fragrance, causing women to walk out of the wilderness and toward the boat, two by two.
Activity for the Lynx Excite variant showed the brand moving away from its traditional brash marketing style to appeal to a wider audience. The ads featured a slow version of Air's Sexy Boy.
http://www.marketingmagazine.co.uk/article/1101642/lynx-unveils-56m-ad-drive-final-edition
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