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| "The edge" is the distance between success and failure. |
In the add it shows that when you drink this energy drink you will get the energy and that you can play all kind of sports/ exercise, such as Rugby, running and cycling all three of these where shown in the advert.
We also watched a vintage lucozade aids recovery advert on Tellyads. Lucozade is a drink that offers to help children with illnesses. This advert works by making the mother think that there children will fell better when they drink this. The advert also makes you feel when you buy it you care about your children and if you don't buy it you will feel guilty. 
You should explain 'the edge' both the expression (Lucozade gives sportsmen and women the edge over their competition) and the visual edge (as depicted in the image supplied).
ReplyDeleteIn the 'Lucozade aids recovery', you need to pick specific shots and analyse how they work, such as the clip where the sick boy looks longingly out of his bedroom window at his friends playing in the garden.
Grade C